Updated 9/5/2025
Introduction
Alpha Male Principle LLC (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our coaching services.
By using this site, you consent to the practices described in this Privacy Policy.
Information We Collect
We may collect the following types of personal information:
Identity Information: Name, email address, phone number, billing address.
Payment Information: Credit/debit card details or other payment methods (processed securely through third-party payment providers).
Technical Data: IP address, browser type, operating system, cookies, and browsing behavior.
Voluntary Information: Information you choose to share with us through forms, applications, or coaching sessions.
How We Use Your Information
We use your information for the following purposes:
To provide coaching services and fulfill contractual obligations.
To process payments and manage billing.
To communicate with you about programs, scheduling, or administrative matters.
To personalize your user experience and improve our website.
To comply with legal or regulatory obligations.
We do not sell or rent your personal information to third parties.
Confidentiality of Coaching Sessions
Information shared in coaching sessions is strictly confidential. Alpha Male Principle LLC and Sherita Bagby will not disclose your name, story, or participation without your express written permission, unless required under oath in a court of law. Privacy and discretion are integral to our coaching experience.
Cookies
Our website uses cookies to improve user experience, track site usage, and support certain functionalities. By using this site, you consent to our use of cookies in accordance with this Policy. You may adjust your browser settings to refuse cookies, but doing so may affect the functionality of the site.
Data Sharing and Disclosure
We may share your information in the following circumstances:
With trusted third-party service providers (e.g., payment processors, IT support) who assist in delivering services.
When required by law, legal process, or government authorities.
To protect the rights, safety, or property of Alpha Male Principle LLC, its clients, or others.
We do not share your information for advertising or marketing purposes without your explicit consent.
Data Retention
We will retain your personal data only as long as necessary to provide services, comply with legal obligations, and enforce agreements.
Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.
Your Rights
Depending on your jurisdiction, you may have the right to:
Access, update, or delete your personal data.
Restrict or object to the processing of your data.
Request a copy of your personal information.
Withdraw consent where processing is based on consent.
To exercise these rights, please contact us at the details below.
Children’s Privacy
Our services are intended for individuals 18 years and older. We do not knowingly collect personal information from children.
International Users
If you access this site outside of the United States, please note that your information will be transferred and processed in the United States, where data protection laws may differ from those of your home country.
Changes to this Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page, and continued use of the site constitutes acceptance of any changes.
Contact Information
For questions regarding these Terms, please contact:
