Updated 4/12/2026
Introduction
Information We Collect
We may collect the following types of personal and professional information:
Identity Information: Name, email address, phone number, billing address.
Payment Information: Credit/debit card details or other payment methods (processed securely through third-party payment providers).
Technical Data: IP address, browser type, operating system, cookies, and browsing behavior.
Voluntary Information: Information you choose to share with us through forms, applications, or coaching sessions.
How We Use Your Information
We use your information for the following purposes:
To provide coaching services and fulfill contractual obligations.
To process payments and manage billing.
To communicate with you about programs, scheduling, or administrative matters.
To personalize your user experience and improve our website(s).
To comply with legal or regulatory obligations.
We do not sell or rent your personal information to third parties.
Confidentiality of Coaching Sessions
Information shared in coaching sessions is strictly confidential. Alpha Male Principle LLC and Sherita Bagby will not disclose your name, story, or participation without your express written permission, unless required under oath in a court of law. Privacy and discretion are fundamental elements of the luxury coaching experience. Confidentiality is not optional; it is standard.
Cookies
Our websites use cookies to improve user experience, track site usage, and support certain functionalities. By using this, or any of our sites, you consent to our use of cookies in accordance with this Policy. You may adjust your browser settings to refuse cookies, but doing so may affect the functionality of the site.
Data Sharing & Disclosure
We may share your information in the following circumstances:
With trusted third-party service providers (e.g., payment processors, IT support) who assist in delivering services.
When required by law, legal process, or government authorities.
To protect the rights, safety, or property of Alpha Male Principle LLC, its clients, or others.
We do not share your information for advertising or marketing purposes without your explicit consent.
Data Retention
We will retain your personal data only as long as necessary to provide services, comply with legal obligations, and enforce agreements.
Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.
Your Rights
Depending on your jurisdiction, you may have the right to:
Access, update, or delete your personal data.
Restrict or object to the processing of your data.
Request a copy of your personal information.
Withdraw consent where processing is based on consent.
To exercise these rights, please contact us at the details below.
If you are a resident of the European Economic Area (EEA) or California, you may have additional rights under GDPR or CCPA, including the right to:
Know what information is collected and how it is used.
Request disclosure of the categories and specific pieces of information collected about you.
Request deletion of your personal information, subject to certain exceptions (e.g., legal obligations).
Opt out of the sale of personal information. The Company does not sell personal information.
Non-discrimination for exercising your rights. You will not be denied services or charged different prices for exercising these rights.
If you wish to exercise these rights, please contact us directly at info@alphamaleprinciple.com. We may request verification of your identity before fulfilling requests.
Children’s Privacy
Our services are intended for individuals 18 years and older. We do not knowingly collect personal information from minors.
International Users
If you access this, or any of our sites outside of the United States, please note that your information will be transferred and processed in the United States, where data protection laws may differ from those of your home country.
Changes to this Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page, and continued use of the site constitutes acceptance of any changes.
Contact Information
For questions regarding these Terms, please contact:
